2degrees’ journey into fourth generation mobile has been unleashed with the launch of 4G across 72 sites in central Auckland.
Dubbed the next generation network, 4G can theoretically deliver data speeds of up to 150Mbps – more than 10 times faster than standard 3G connections.
2degrees CEO Stewart Sherriff says switching 4G on marks another “major milestone” in the company’s history.
“In less than five years, we have built a national 2G, 3G, boosted 3G, HSPA+ network and now the next generation of connectivity has arrived at full throttle for our customers,” he says.
“We know our customers have been waiting for 4G and now is the right time to deliver it to them.
“With the rise in connectivity and exploding demand for data services like video, music streaming, online access and mobile gaming, 4G is now an enabler that opens up a whole new world of opportunity for our customers.”
Sherriff says the launch of 4G is slightly ahead of schedule in Auckland given the seamless installation and success of the trial.
“Our trial showcased 4G at its finest, recording some outstanding download and upload speeds,” he adds.
“Whilst it will be difficult to maintain these speeds as more customers connect to the network, we believe our network is ready and up there with the world’s best performing 4G networks.”
Access to 2degrees’ 4G network will be at no additional cost and will operate with all existing 2degrees customer’s current data allocations.
Sherriff says given the speed and capabilities of 4G, the company has taken steps to ensure customers still remain in control.
“The beauty of 4G means people can potentially download things in seconds – but that can also chew through data,” he adds.
“We recently introduced ‘Worry-free data which warns people first that they are nearing their limit and then puts a hard stop on their accounts when they reach their data limit to ensure customers stay fully in control. Customers will then need to add an additional data pack.”